Copywriting is a very broad skill – basically writing anything at all can be classed as copywriting – but many people hear the term “copywriting” and immediately think of sales copy. Writing copy to sell or promote something is no different to writing any other kind of copy really, though there are a few things …
In my role as a proofreader/editor I am always really excited to see some of the manuscripts I’ve worked on go through to the publication stage. There’s a certain thrill about seeing someone else’s words on a page or a Kindle screen after spending hours finely tuning them, and when I read reviews that praise the …
Make It Happen Monday (otherwise known as MIHM) is a new event from the brains behind 4Networking, a business networking organisation with over 300 linked groups around the UK. I’ve attended three MIHM events at Swindon now (actually in Highworth, but that’s just a technicality!) and thought it was time I did a little review. The first point to …
The ICO have released a new video on the EU Cookie Law – I think the basic message is that it’s better to do something than nothing!
The forthcoming EU cookie law, which comes into effect on 26th May 2012 means that any company using cookies on their website for anything other than essential functionality needs to request permission from the user to allow cookies to be sent. There are a few ways you can do that. You can include information about …
You’ll probably find it does. Cookies are small text files placed on a visitor’s computer to “remember” their visit. They’re used for all sorts of things from remembering goods in a basket to speeding up the process of leaving blog comments to enabling social media sharing. They’re also used by analytics software such as Google …
There’s an interesting article on the BBC website about how even mobile-optimised websites can be a drain on smartphone batteries if they’re not designed properly. The report looked at several of the most popular websites’ mobile versions, including Wikipedia and IMDB.com, and found that excessive coding or the use of large image files were affecting …
I’m a huge fan of WordPress – the online version at wordpress.com is the way I got started with blogging, and the self-hosted version, which is what I build client websites in, is flexible, adaptable and easy to use. And it seems I’m not alone … according to this WordPress stats infographic from yoast.com around …
Time for a guest blogger … today Izzy Woods offers some crucial copywriting tips. If you write on a regular basis, you’ve probably found your flow – meaning that when you write, the words seem to just appear on the page. You may then simply send the writing to its final destination, assuming the job’s …
Have you ever been out late at night and fancied popping into a favourite restaurant for a meal, but you’re not sure what time they close? You reach for your phone, find their website … and by the time you’ve managed to track down the opening hours you’re too late, they’re shut. Frustrating, huh? What that …
