Time for a guest blog post, this time from Tim Lyon. Tim has an interesting story on how a high street store lost his custom because of their lack of negotiation skills – and gives some advice on how to negotiate a sale. At a recent Negotiation Skills Workshop I was asked whether an attempted …
Over the last few months I’ve offered some guest blogging opportunities and that has resulted in some really interesting and varied posts appearing on this site. (Guest blog posts are posts written by other business owners on a topic of their choice, loosely related to what I’m doing here.) I love reading other people’s blogs …
I’ve recently started to realise that while some people are happy to hand their blogging and social media over to a third party, not everyone is comfortable with that – what they really want is some help to get started doing it for themselves. After giving it some thought I’ve now launched a new service …
Fancy winning one of 9 digital magazine subscriptions – and getting a voucher for a free magazine too? Then read on … If, like me, you own a tablet device you’ll probably find it’s taking over more and more of your life. Just this week alone I’ve used my iPad to type some of my book, draw …
Would you like your website to rank higher in the search engines? With so many million websites out there it’s really important to rank well for your chosen keywords – the words people are likely to search for to find your business. However, many people are scared of Search Engine Optimisation – SEO – because …
Guest blogger Matt has written an entertaining post on the development of one very specific “language”, Cockney Rhyming Slang. If you’d love to know why I’m eating an Andy in my Baracks when really I should be down the Fatboy, read on! (And make sure you have a go at the quiz that Matt mentions – I scored an …
I owe a lot to Lord Reith, the BBC’s first Director General, because his maxim “to inform, educate and entertain” has helped me hugely with my blog writing. I’m often asked how to write the perfect blog post and while there’s no such thing as “perfect”, I do reply that the best blog posts achieve …
Having been a pretty active networker for around 5 years now I’ve met people from a wide range of businesses and though I meet some wonderful people, there’s not often an occasion where they tell me about their product or service and it really makes me go, “Wow!” Yet exactly that happened today at 4Networking …
Here's an entertaining guest blog post from Ciaran Oliver that really demonstrates the importance of using a good proofreader! I personally find Microsoft Word spell checker very annoying but I have to admit it often saves me from making awkward mistakes. Unfortunately – or fortunately? – in the offline world we cannot count on a …
Anyone who knows me will know that I’m always banging on about how blogging is the best online marketing tool for small businesses – and it’s true, the evidence backs it up. Online marketing experts Hubspot report annually on how effective inbound marketing (getting people to come to you) is over outbound marketing (sending info like direct …
