Having been online since 1996 I tend to assume that everyone else is too, so it always surprises me to find businesses and organisations that don’t have a web presence. I came across one such company last week. They are one of only two businesses offering a particularly niche service in this county. They have an advert in the Yellow Pages; their competitor has a website. Guess who seems to be getting the most work these days?
Yup, while the good old Yellow Pages used to be the first place people looked for services, now people head to Google. If you don’t have a web presence of some sort – be it a website, Facebook page or directory entry – you won’t get noticed. Even if you crop up in the Yell online directory, without a website link people are unlikely to phone you. (Perhaps one of the downsides of the internet is that we are more reluctant to pick up the phone and make an enquiry – we want all the information laid out before us before we make that call!)
So having an online presence is essential … yet there are hundreds of small businesses, local organisations and charities who don’t have one yet, not even a simple one page website. Perhaps it’s because they don’t understand why they need one, or they don’t know how to get one, or they think it will be too complicated or expensive.
So I’m on a mission: to get every small business, charity and not-for-profit organisation in the world online! OK, mission impossible – but if I can help raise the profile of even a few then it’s a job well done.
I currently offer a website package that’s tremendous value for money, but between now and the end of the year I’m going to make it even better. For just £200, any small business can have a five page website built for them, including a blog and a contact form, plus web hosting and a domain name – a saving of £50! And even better, charities and not-for-profits can have an even bigger discount, bringing the price down to £150. At that price, everyone should be able to get online in 2010!
I can’t keep the prices this low forever but I hope that you, or someone you know, will be able to take advantage of this offer, raise your online profile and watch your profits soar!