11 Reasons to Write a Book
on January 17, 2014
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Reasons To Write A Book from Alison Thompson
What’s Your Story? And Why Does It Matter?
on January 3, 2014
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Quite often people tell me they would love to write a book – but they don’t think they’ve got anything to say, or they don’t think other people will be interested in reading it. When it comes down to it, more »
Why Writing a Book Opens Up the Door of Opportunity
on October 24, 2013
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For many aspiring authors, writing a book is the conclusion of a life-long dream. Many of us first dreamed of becoming writers when we were children, because we wanted to emulate our heroes – Enid Blyton in my case, perhaps more »
5 useful blog resources to help you find topics to write about
on January 15, 2013
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One of the biggest hurdles many business owners face when they start a blog is knowing what to write about. Everyone has their own unique knowledge and experience but it can be tricky working out where your expertise lies and more »
5 reasons why you need to update your blog regularly
on January 8, 2013
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One of the questions I’m often asked is: How often should I update my blog? And my answer is normally “once a week” – which is often enough to capture all the benefits of blogging yet still manageable within anyone’s busy more »
5 reasons why guest blogging opportunities are important
on November 30, 2012
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Over the last few months I’ve offered some guest blogging opportunities and that has resulted in some really interesting and varied posts appearing on this site. (Guest blog posts are posts written by other business owners on a topic of more »
How to write the perfect blog post
on October 24, 2012
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I owe a lot to Lord Reith, the BBC’s first Director General, because his maxim “to inform, educate and entertain” has helped me hugely with my blog writing. I’m often asked how to write the perfect blog post and while more »
3 reasons why you really should be blogging!
on September 6, 2012
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Anyone who knows me will know that I’m always banging on about how blogging is the best online marketing tool for small businesses – and it’s true, the evidence backs it up. Online marketing experts Hubspot report annually on how more »
How Blogging can help your website SEO
on August 28, 2012
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Time for another guest blog post, this time from Alison Wren on how you can use blogging to improve your website SEO. Search optimisation is often given as a key reason for maintaining a blog. However, this won’t happen automatically more »
A quick blogging for business tip
on August 7, 2012
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When it comes to blogging for business, one of the biggest problems people have is knowing what to write about. At the recent Social Media Insight Day I spoke at I came up with a few exercises to get the more »