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Farewell to Steve Jobs – a true innovator

I was quite saddened by the news of Steve Jobs’ death yesterday. Though he was obviously very ill, and had only recently stepped down as CEO of Apple, I didn’t know quite how close to death he was. My relationship with Apple isn’t nearly as deep as many people’s. Back in the early 1990s I …

Why do 50% of small businesses NOT have a website?

I know, it sounds like a joke … but there’s no neat punch line. Software company Serif recently surveyed 400 small businesses in the UK and found that a staggering 54% of them don’t have any sort of website. Of those that don’t have a website, more than half don’t even think they need one. …

Why I #love 4N!

The shortened version for the Twitter generation …. (Read the full story here) Life before 4N … violent relationship, escape, uni degree, ADHD and me. Discovering 4N … New start, business, met Stef, 4N member, sell sell sell! 4N saved my life … 2008, annus horriblis, death and destruction, sanity through the 4N forum 4N …

My 4Networking Journey

Apologies in advance …. this isn’t your usual blog post because it’s actually a story, the story of a big chunk of my life. It is long, but I hope you’ll find it interesting, inspiring even. But if you haven’t got the time or the inclination to read it all, the shortened version is here! …

My first proper 4sight – on blogging

You may know that I’m a member of 4Networking – well today I did my first “proper” 4sight, on 7 tips for blogging success. I’ve been meaning to do a 4sight for ages, but have never got round to it, partly through laziness, partly through nerves, mainly because I couldn’t think of anything that I …

Exciting times for The Proof Fairy!

It’s been a very exciting week here at Proof Fairy HQ. Firstly, on Monday I moved out of the corner of my dining room and into an office. I’m renting some desk space from the fab team at Colporteur and so far it’s gone really well. As well as having more space to work in …

Happy Christmas from the Proof Fairy!

I wanted to wish you a very merry Christmas and a happy New Year! Just so you know – The Proof Fairy office will be officially closed from 12 noon on Wednesday 22nd December and will reopen for business on Thursday 6th January. I will be checking emails though, so if you have anything urgent …

Low cost web design

The last couple of months have seen me doing lots of exciting things with WordPress, so I thought it was time to explain a little of what I do. The first thing I need to say is that I am not actually a web designer. There are thousands of clever, talented, creative web designers out …

The Online Marketing Mix is live!

This week I’ve been working on a new and exciting project along with a friend and colleague, Jane van Velsen, and the finished product went live on Friday. It’s called The Online Marketing Mix and it’s a community blog that brings together experts from every area of online marketing. The aim of the blog is …

Make proofreading part of the process, not an afterthought!

I know I probably bang on about the importance of proofreading a little too much but it really should be a vital part of the process whenever you create marketing materials – and not just an afterthought. Time and time again I find evidence that proofreading after the event can be an expensive exercise! The …