I love seeing people who are really passionate about their business when they introduce themselves at networking events. I’ve always found it difficult to do the same myself though, even though I love what I do. After all, proofreading and editing just isn’t very exciting, is it?
I was proved wrong in a one to one session with Chantal Cornelius of Appletree earlier this week, which left me buzzing with ideas for at least a dozen different introductions. I was keen to try one out at my next meeting and it just so happened that Chantal was there too and had a surprise for me – a pair of sparkly purple deely boppers! I’m not really one for fancy dress but, as a Proof Fairy, I really should have some fairy-like accessories, so I donned the headwear and did my bit and it went down well. For the first time I talked about how I had helped one of my clients, rather than what I do – and of course the purple stars on my head certainly caught people’s attention!
I wasn’t the only one to do things a bit differently that morning; other networkers used props including an inflatable alien, a space gun, reindeer antlers, a space shuttle and a doctor’s coat to help them stand out. One member even went as far as starting a striptease act to grab our attention! (Luckily 40 seconds wasn’t long enough for him to get too far!)
I guess what I learnt this week is that you don’t have to be deadly serious to have people take your business seriously. Inject a little fun into your introductions and you’ll catch people’s eye. Make them laugh and you’re halfway to them wanting to know, like and trust you – and do business with you. You are unique, so use that uniqueness to make you stand out from the crowd!