Here’s a great guest blog post from Julian Wellings on how to improve your SEO using YouTube to promote your business or organisations.
Creating a YouTube channel for your business is a great way of expanding your “e-footprint” and boosting your SEO (search engine optimisation).
Here are some tips on how to improve your SEO using You Tube.
1. Ensure your video title is descriptive and contains key words.
For example your business name, location and what you do along with the product or service featured in the video.
2. In the video description include a link to your website and keywords.
Again include the keywords and repeat them. For example if your video is about how to choose a tennis racket, weave that phrase into the description at least two or three times.
Top tip: Ensure you include the http:// bit in your website address otherwise it won’t be clickable. Eg. http://www.expertiseontap.co.uk
3. In the tags section include no more than 10-15 phrases including variants.
So for a video on choosing a tennis racket also include the alternative spelling of “racquet”. And just as you do for website keywords include phrases of two words of more in inverted commas, eg “tennis racket”.
4. Drive traffic to your channel.
The more views your channel gets the higher the impact on SEO. Mention your channel wherever you can and give people a reason to click through. Mention it on Twitter, Facebook, your blog, web forums and in your email signature.
I recently created a series of tennis coaching tips for East Glos Club. Below is an example of how one of the videos appears in a YouTube search at position number two. This is due to implementing all the above.
Julian Wellings is the owner of Cheltenham-based Expertise on Tap. They specialise in providing email and video marketing services to a broad range of small and medium-sized businesses.