Whenever you’re working on your business, whatever you may do, always think about what your customer will like or need. What you like doesn’t really matter. Of course you can’t completely go against your own judgement, but sometimes you need to take a step back and look at your business from a different perspective. Perhaps the lesson to be learnt here is that wahtever we may think, the customer usually is right! . . . → Read More: Putting the customer first