Spelling | The Proof Fairy

Make proofreading part of the process, not an afterthought!

By Alison, on October 5th, 2010%

I know I probably bang on about the importance of proofreading a little too much but it really should be a vital part of the process whenever you create marketing materials – and not just an afterthought. Time and time again I find evidence that proofreading after the event can be an expensive exercise!

3 examples of why proofreading is so important

By Alison, on July 29th, 2010%

As a professional proofreader, most of the errors I pick up are fairly unexciting, but there have been a few high profile ones recently that bring home just how important proofreading really is. I hope the following will bring a smile to your face – and also make you double check your work from now on (or, better still, send it to me!) . . . → Read More: 3 examples of why proofreading is so important

More proof that spell checkers aren’t perfect

By Alison, on December 20th, 2009%

This poem proves perfectly why you should never ever rely on a spell checker. A basic one will allow through all these words, even though over half of them are incorrectly used. A more sophisticated spell checker will pick up that words are wrong within the context … but would everyone know what to . . . → Read More: More proof that spell checkers aren’t perfect

The the impotence of proofreading

By Alison, on November 16th, 2009%

Yes, you did read the title right! This video, featuring American poet Taylor Mali, is a great example of why you should never trust the spellchecker!