I know I probably bang on about the importance of proofreading a little too much but it really should be a vital part of the process whenever you create marketing materials – and not just an afterthought. Time and time again I find evidence that proofreading after the event can be an expensive exercise!
. . . → Read More: Make proofreading part of the process, not an afterthought!
The Proof Fairy is the alter ego of me, Alison Neale, and I have always been fascinated by the written word. As a child I spent hours locked away in my bedroom, book in hand. English was my favourite subject at school and I often wrote stories and articles, some of which were published in the local press. My mum taught English as a Second Language (ESL) and was my main critic, so sloppy spelling or grammar was not allowed!
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