I’m a big fan of blogging, not least because it goes a long way in positioning people as experts. In fact, blogging on one of my other websites has worked perfectly for presenting me as an expert on one particular topic more »
If you’re anything like me, you’ll have various Google Alerts set up to let you know if someone on the internet mentions your business name or topics of interest. I have several of these and while they’re not always relevant, more »
Do you want to start your own personal blog but don’t know how to do it? I recently came across a website called First Site Guide and decided to download their free PDF guide to blogging. The website was established more »
One of the biggest hurdles many business owners face when they start a blog is knowing what to write about. Everyone has their own unique knowledge and experience but it can be tricky working out where your expertise lies and more »
One of the questions I’m often asked is: How often should I update my blog? And my answer is normally “once a week” – which is often enough to capture all the benefits of blogging yet still manageable within anyone’s busy more »
Over the last few months I’ve offered some guest blogging opportunities and that has resulted in some really interesting and varied posts appearing on this site. (Guest blog posts are posts written by other business owners on a topic of more »
I owe a lot to Lord Reith, the BBC’s first Director General, because his maxim “to inform, educate and entertain” has helped me hugely with my blog writing. I’m often asked how to write the perfect blog post and while more »
Anyone who knows me will know that I’m always banging on about how blogging is the best online marketing tool for small businesses – and it’s true, the evidence backs it up. Online marketing experts Hubspot report annually on how more »
Time for another guest blog post, this time from Alison Wren on how you can use blogging to improve your website SEO. Search optimisation is often given as a key reason for maintaining a blog. However, this won’t happen automatically more »
When it comes to blogging for business, one of the biggest problems people have is knowing what to write about. At the recent Social Media Insight Day I spoke at I came up with a few exercises to get the more »