As a professional proofreader, most of the errors I pick up are fairly unexciting, but there have been a few high profile ones recently that bring home just how important proofreading really is. I hope the following will bring a smile to your face – and also make you double check your work from now on (or, better still, send it to me!) . . . → Read More: 3 examples of why proofreading is so important
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Having been online myself since 1996, the Internet is a huge part of my life, and I can’t remember how life was before it – or imagine how I’d cope without it! However, I’m continually coming across people – and, more often, businesses – who aren’t online and who certainly aren’t using social media within their . . . → Read More: Why having an online presence is essential for all businesses Blogging for business is a fabulous way to promote your website, because it keeps the content fresh and that attracts new visitors, keeps people coming back for more AND lets the search engines know your website is active. But inspiration often dries up after the first few posts – so what can you blog about? Here . . . → Read More: 7 ideas for your business blog My first foray into video blogging – this is also on YouTube and I hope it will capture a % or two of the 2 billion+ views every day! The music’s a little cheesy but the message is there Thanks to Maximum Marketing for . . . → Read More: Blogging for Business: video advert! One of the wonderful things about having your own business is that you don’t have to keep treading the same path and doing the same things. Businesses grow organically and being your own boss means you can respond to change really quickly. And that’s what’s been happening with The Proof Fairy. When I first started this business . . . → Read More: Time for a Change! Most people have heard of blogging; lots do it. But plenty of businesses don’t realise just how useful a regularly updated blog can be, and now I can help. So why blog? What benefits will it have to your business? Well to start with, blogging for business is great for improving your search engine ranking. Updating the . . . → Read More: Blogging for business – are you doing it? Whenever you’re working on your business, whatever you may do, always think about what your customer will like or need. What you like doesn’t really matter. Of course you can’t completely go against your own judgement, but sometimes you need to take a step back and look at your business from a different perspective. Perhaps the lesson to be learnt here is that wahtever we may think, the customer usually is right! . . . → Read More: Putting the customer first Recently I’ve been to a lot of different networking events, as well as my regular 4N ones. Now I love going out and meeting new people, but it does get a bit wearing when everyone keeps asking you, “And what do YOU do?” Normally I say, “Well, I do some proofreading, copywriting, editing, that kind of . . . → Read More: And what do YOU do? Do you use a blog to promote your business? Keeping a blog is one of the easiest ways you can keep your website content fresh, both for your visitors and the search engines. But unless you are keen on writing, it can be one of those jobs that stays at the bottom . . . → Read More: Taking the hassle out of blogging for business Almost all businesses use the written word to promote themselves and most people rely on their spellchecker … but that can be a big mistake! See, spell checkers are okay, but they’re not infallible. Much of the language we use is based on context, so a spell checker will not know if you’ve . . . → Read More: Tips to help you with proofreading |
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