There was an interesting report on the BBC website a few weeks ago that backed up what I’ve been saying for ages – typos and spelling errors really can cost you money, and using a proofreader can increase your sales. Online entrepreneur Charles Duncombe wanted see if spelling errors had any effect on website sales. …
I know I probably bang on about the importance of proofreading a little too much but it really should be a vital part of the process whenever you create marketing materials – and not just an afterthought. Time and time again I find evidence that proofreading after the event can be an expensive exercise! The …
While you can learn to proofread, the vast majority of professional proofreaders would probably agree with me that the ability to spot typos and errors is actually a gift, something you’re born with, rather than a learned skill. In fact, it’s probably more like a curse – because when you are a natural proofreader you can’t just switch off the eagle eyes!
