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How to make a book trailer

I’ve heard a lot of people talk about “book trailers” recently and I have to admit I was a bit confused. I know what film trailers are all about but why on earth would you create one for a book? But then again, I thought, why not? When you think about it, a film trailer more »

10 Top Tips For Creating Powerful Articles

It’s time for another guest blogger, and today Jez Hunt, the Client Relationship Guy has kindly written an article on .. well, on article writing! While Jez’s post is about writing articles for submission on sites such as ezinearticles.com or buzzle.com, many of the tips here are also completely relevant to blog writing too. 10 more »

Internet marketing predictions for 2012

I’ve recently discovered SlideShare, which is a site where people can share PowerPoint presentations and business videos. There is some really interesting material on there, and I’ve even uploaded my own contribution, the presentation I used for my recent blogging webinar. One of the most fascinating presentations I’ve found is on Social Media and Content more »

Why websites work better than Yellow Pages

I love this cartoon from Hubspot, one of my favourite social media websites. I love it because it’s so true. I’ve worked on a few websites recently for companies who have relied on the Yellow Pages and other printed directories for years. Those marketing routes used to work for them … but now they find more »