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A Brief Overview of What I Do

As The Proof Fairy, I am best known for working with self-publishing authors, ensuring their manuscripts are word-perfect before publication. However, I actually offer a much wider range of services revolving around WORDS – including copywriting, proofreading, newsletter design and WordPress website build and maintenance (see what I did there?!). To give you an idea of more »

How to refresh a dated WordPress website

Many years ago I was approached by Steve Shaw of Bishopsgate Copywriting. He wanted a simple website to help him promote his copywriting business and where he could share his articles on all aspects of copywriting. I put together a website that he was very pleased with, and away he went. Ten years later and more »

Using Flow Tools on Google Analytics

Google has introduced some new features to its Analytics tool that let you see where your web visitors go. In the past you could see which pages people entered your site on, and where they left, but the new Flow tools now let you see where they went next, and it’s quite compulsive viewing. To demonstrate, here’s more »

Can a business DIY their local SEO?

Time for a guest blogger – Nick Rink is an SEO expert based in London, and in this post he explores what local SEO is and how business owners can use it to boost their website ranking and traffic. So you’re a local business owner and you’re starting to seriously think about tapping into the more »

Is your website mobile-friendly?

My partner and I spent a day in London at Tate Modern the other week, trying to work out what the heck the Damian Hirst exhibition was all about. While we were in the capital we decided to go out for a meal, and I used my iPhone to find a restaurant. Eventually we spotted more »

How to let visitors know you’re using cookies

The forthcoming EU cookie law, which comes into effect on 26th May 2012 means that any company using cookies on their website for anything other than essential functionality needs to request permission from the user to allow cookies to be sent. There are a few ways you can do that. You can include information about more »

Does your company website use cookies?

You’ll probably find it does. Cookies are small text files placed on a visitor’s computer to “remember” their visit. They’re used for all sorts of things from remembering goods in a basket to speeding up the process of leaving blog comments to enabling social media sharing. They’re also used by analytics software such as Google more »

Poorly designed mobile websites drain smartphone batteries

There’s an interesting article on the BBC website about how even mobile-optimised websites can be a drain on smartphone batteries if they’re not designed properly. The report looked at several of the most popular websites’ mobile versions, including Wikipedia and, and found that excessive coding or the use of large image files were affecting more »

Infographic that demonstrates WordPress popularity

I’m a huge fan of WordPress – the online version at is the way I got started with blogging, and the self-hosted version, which is what I build client websites in, is flexible, adaptable and easy to use. And it seems I’m not alone … according to this WordPress stats infographic from around more »

Is your website mobile-friendly?

Have you ever been out late at night and fancied popping into a favourite restaurant for a meal, but you’re not sure what time they close? You reach for your phone, find their website … and by the time you’ve managed to track down the opening hours you’re too late, they’re shut. Frustrating, huh? What that more »