Many years ago I was approached by Steve Shaw of Bishopsgate Copywriting. He wanted a simple website to help him promote his copywriting business and where he could share his articles on all aspects of copywriting. I put together a website that he was very pleased with, and away he went.
Ten years later and Steve got in touch again. He’d been busy working on a long-term contract but now wanted to resurrect his freelance copywriting business and wanted to make a few changes to his website. Could I help him out?
Of course I could!
Over the ten years since I built Steve’s website, web design has moved on and while his current site was serviceable and the content was still relevant, it just looked – well, a bit old-fashioned really. I suggested that I give the site a complete refresh to make it look more modern, and he agreed.
The first step was to update the WordPress installation. I knew the theme I’d used was not compatible with the latest version of WordPress, which uses “block editing” tools rather than the old “visual editor” system, so I first needed to switch to one of the default WP themes. Then I updated the PHP (the scripting language WordPress uses) – the site was running version 5.6, but the latest WordPress requires 7.0 to operate. Finally, I was able to update the WordPress installation itself, and also update all the plugins the site uses.
Then I looked around for a theme that would work well for Steve’s business. I’m a big fan of the themes created by Rara Themes, as they are very professional and modern, and offer enough flexibility to make your site unique. I chose a theme and then spent some time setting up the home page to give the site a fresh new feel.
A few tweaks later and the site was finished. Steve’s feedback?
Wow! Thanks so much. It looks completely different. I love it! Definitely looks more “2020”.Steve Shaw, Bishopsgate Copy
Below you can see the homepage for the old “2010” website, and the new 2020 version. I hope you can see the difference!