When it comes to blogging for business, one of the biggest problems people have is knowing what to write about. At the recent Social Media Insight Day I spoke at I came up with a few exercises to get the creative juices flowing, and everyone found them really useful. (There’s another one coming up in October if you’re interested – details here.)
Obviously I’m not going to give them away here – because I want you all to come to the next workshop! – but I thought you might like a bit of a nudge in the right direction. So here is my top tip for coming up with blog posts:
Think about the questions your clients and potential clients ask you.
We all get asked things all the time – Why should I use your services? How much does it cost? How long will it take? How can I benefit from …? Do you have it in red?
Each one of those questions forms the basis for a blog post – and because you already know people are asking the questions, you’re know you’ve already got an audience. So next time you have a meeting with a new client, or the phone rings and there’s a prospective customer on the other end, make a note of the questions they ask – and then turn those questions into blog posts!